The Touch Toolbox - Marketing & Communication

In this section we cover best methods for marketing and getting the word out about your module to help grow the presence and participant numbers. Promotion is most effective when you plan ahead, keep it simple and play to your strengths.

We also guide you on how to source sponsorship, providing you with the tools required so you know where to look, what to prepare and how to approach potential sponsors.

Marketing & Communication

In this section
An overview of what can be found in this section inlcuding social media, how to market to your database and the general public.

Marketing to your database
How to use your most valuable asset - your database of existing players to connect and provide information to your participants.

Marketing planning schedule

Marketing to the public
Using platforms such as your Sporty website, posters, flyers, radio or roadside signs to get the message out about your module to the public.

Marketing how to guide

Module flyer template 1

Module flyer template 2

Using Canva
A free-to-use online graphic design tool which can be used to create posters, flyers, social media posts and much more.

"Start designing" Canva tutorial video

"Easy editing" Canva tutorial video

Facebook tips
Top tips for one of the most widely used social media platforms including how to set up, customise and post content.

Facebook how to guide

Introduction to Instagram
A great asset for connecting with younger touchies. We cover our key tips including handles, content resolution and followers.

Sponsorship

In this section
An overview of what can be found in this section inlcuding tools to source, prepare and approach potential sponsors.

What is sponsorship
Defining sponsorship and the way to make it mutually beneficial for your sponsor and your module.

Who to approach
Deciding on who to approach for sponsorship? Start within your community as often you have a shared vision to support your local people.

What to prepare
Once you know which sponsors you are going to approach make sure you are prepared. Download and customise our templates to get started.

Sponsorship proposal template

Sponsorship cover letter template

Rights & associations
An overview of what you can offer a sponsor in return for their support. Define these rights in your proposal and make sure you deliver on them.

Sponsorship rights & associations guide

Connecting with Bunnings
Bunnings provides many levels of support to the Touch community, find out how you can make the most of this for your module.

Key sponsorship tips
Our 5 key take away tips for you to remember when organising sponsorship for your module to ensure strength & longevity of these relationships.